Calver Promotional Merchandise is supporting Promotional Products Week (PPWeek), which is taking place from 14th to 18th September 2015.
Promotional products are regularly used and include everything from branded pens, mugs, calendars, USBs and sticky notes to confectionery, clothing, keyrings, sports bottles, stress products and much, much more.
Such products are used at seminars and conferences, as exhibition stand giveaways, as Christmas gifts, rewards and to support charity fundraising, giving constant brand exposure on a modest marketing budget.
This national campaign, created by the British Promotional Merchandise Association (BPMA), is designed to raise the profile of the promotional merchandise market among end-users and show its power and effectiveness, demonstrating why it should be used as part of an integral marketing campaign.
As part of its ongoing initiatives PPWeek, BPMA will be sharing the findings of over 100 marketers who were questioned over their perceptions of promotional branding and what part it plays in the overall marketing mix.
The UK promotional products market is worth £858,000 million per annum, which is more than the UK champagne industry (£599 million), the UK cooking sauces and seasoning industry (£700 million) and the UK designer clothing industry worth (£750 million).
Calver is one of upto 600 BPMA members who are taking part in the Week, which is supported by a high profile marketing, social media and PR campaign and also features the BPMA Design Awards Competition. The Awards are run in conjunction with Brunel University and invite UK based undergraduate design students to come up with inspiring, truly original new product ideas for promotional merchandise. The winning design will be prototyped and pitched by the students to companies who use promotional merchandise.
Calver will supporting Promotional Products Week 2015 by sharing BPMA and other research and statistics with all our clients and prospects.
Calver Ltd. Managing Director said: “We are pleased to be lending our support to this initiative and know that it will do a great deal to raise the profile of promotional merchandise and show that it is much more than just a ‘freebie’.”