Promotional Jackets, Fleece Jackets, and Company Jackets
Jackets and other promotional clothing are second only to food in terms of popularity. A whopping 50% of consumers prefer wearable promotional items, per a study from PPAI, to other product types. Custom jackets are also popular with the businesses who buy them to promote their products and services, creating brand awareness, whilst out and about visiting clients and meeting prospects at trade shows. Here are just a few of the reasons why promo jackets are so popular with both recipients and companies.
Custom printed jackets provide great brand exposure
Every time a promotional jacket is worn, your logo is not only seen by the recipient but also everyone they interact with that day. They are also attractive and provide plenty of room to prominently showcase your brand. You can choose to use screen printing or select custom embroidered jackets.
Promotional jackets are perceived as a high-quality promotional item
According to that PPAI study, recipients respond most positively to promotional items they believe are higher priced. And they found that many people consider promotional jackets to be a high-end promotional item, meaning they will really leave an impression with the recipients.
Custom logo jackets last a long time
Since promotional jackets tend to be high-quality garments, they last for a long-time, encouraging customers and employees to wear them often.
Promotional jackets are useful
Research shows that the more useful the promotional product, the longer people tend to keep it. Clothing is considered among the most useful items. You can select the right printed jacket for your audience, your climate, and the season – from custom windbreakers, promotional softshell jackets, and custom fleece jackets to promotional rain jackets, printed leisure jackets, to custom track jackets.
Company logo jackets promote a feeling of teamwork
Sports jackets allow fans to announce their fealty to their favourite sports team, so why not take advantage of that to encourage fealty to your company? The gift of a company jacket helps new employees feel like part of the team. You can even invest in personalised jackets that share your employee’s name with customers.