5 Tips for Picking the Right Winter Promotional Products

Choosing promotional products to hand out during the coldest season of the year is all about practicality. Whether we’re staying indoors (a big trend of much of the past two years for obvious reasons!) or braving the chilly outdoors, the material necessities -- and joys -- of winter can be a real opportunity to incorporate your brand in promotional products. What should you think about when ordering winter promotional items for this year? Remember these five tips.

Cosiness Is Key

Some folks enjoy the cold, but even those who do admit it’s because of bundling up. Perhaps this is why warm clothes and household goods are so irresistible.
Take advantage of the need to hibernate! Have fleece blankets, pillows, comfy loungewear, mugs, and even snuggly toys ready to go.

Pay Attention to Precipitation for Both Work and Play

Cold-climate dwellers still venture outside for labour and leisure. This is when your brand can shine on staples like hoodies, scarves, and beanies.
For the cold morning commute, a thermal coffee tumbler is a winner for both coffee lovers and the environmental crowd -- with the bonus that it keeps your drink warm longer than paper ones. For a pragmatic angle, ease the inconvenience of an icy drive with a windshield ice scraper.
Catering to regions where winter looks more like an endless, gloomy rainfall? Offer protection with a branded umbrella.

Help Stop the Sniffles

Face masks and hand sanitiser have gained widespread use in the past few years, but the truth is that viruses flourish every winter. Personal protective items like miniature hand sanitisers are a welcome gift that displays your brand everywhere they go.

Sync Up with Holidays

The timing of your winter promotional products matters. Keep a calendar of all the winter holidays, because events involving gift-giving tend to spring up in the surrounding weeks. Take some time to brainstorm universally appreciated gifts.
For instance, small and practical gifts like powerbanks or writing instruments are often put to use right away. They also fit nicely into the category of “stocking stuffer.” And their ubiquity means your company name will flash before many potential client’s eyes.

By Land, Air, or Sea

Travel is at an annual high in the winter, with many of us using vacation to journey home and abroad. Work your way into travel routines with products like luggage tags, beach towels, and that air travel classic: the neck pillow. We dare you to find someone who will turn down a free neck pillow.
As you can see, there are all kinds of promotional products that fit into winter life quite naturally. Tailor your promotional gifts to the needs of your region and your clients, and don’t forget to factor in that extra “oomph” of color, usefulness, or comfort.