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Calver Branding Promotional Products and Services Blog

10 March 2026 | Andrew Calver | Marketing, Branding & Marketing, Industry News, Clothing

What Students Actually Want: The Essential Guide to University Tote Bags and Campus Merchandise

We're always on the lookout for news, trends, and valuable information about our industry, and we discovered this Reddit thread where a university marketing team asked students directly: what promotional items do you actually want? The responses were eye-opening. Students aren't shy about what th...

04 March 2026 | Andrew Calver | Marketing Tips, Conference & Event Merchandise, Branding & Marketing, Business Topics

Micro-Interactions That Make Promotional Products Memorable

Handing someone a branded pen takes three seconds. They smile, say thanks, and toss it in their bag. A week later, they can't remember where they got it or what company gave it to them. Now imagine this: before getting that same pen, they played a quick game at your booth. They laughed when they...

17 February 2026 | Andrew Calver | Marketing Tips, Conference & Event Merchandise, Branding & Marketing, Industry News

Marketers' Favourite Tradeshow Items

Trade shows can be overwhelming. You've paid for booth space, travelled to the event, and now you need to make sure people stop by and remember your brand. The promotional products you hand out can make or break that experience. We talked to marketers who've been to countless trade shows to find ...

10 February 2026 | Andrew Calver | Marketing Tips, Branding & Marketing, Industry News

Why AI Changes Everything About Promotional Products

Promotional products are a proven way to get your brand noticed and keep customers coming back. But figuring out which promotions actually work and which ones waste money has always been a guessing game. Artificial intelligence is changing that. AI helps you make smarter decisions about your prom...

02 February 2026 | Andrew Calver

Better Branded Home Office Gifts to Support Your Remote Staff

The massive shift to remote working has completely changed the corporate landscape. While we used to rely on office perks, water cooler chats, and in-person meetings to build culture, we now have to find new ways to connect. When your team is spread out across different postcodes or even differ...

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