Choosing the right promotional products to hand out can be challenging. There are so many options, how is one to know what the best ones are? It is a good idea to choose your items based on the needs of the season and, for Autumn, convenience is key.

 Keep these tips in mind when choosing your promotional products for Autumn.

The best promotional gifts are the ones that consumers find useful. Since Autumn is the season when school is back in session, offer convenient items like backpacks and laptop bags. Not only will you be helping parents with school-aged children by providing them with an essential back-to-school item, but you’ll also be the first person those very parents think of the next time they need a product or service that you offer.  Is your target audience students in university? Laptop sleeves and notebooks with pens included make great, convenient gifts!

Autumn is such a beautiful season. The weather begins to cool down and it is still nice enough to want to spend some time outdoors. What better way to spend a sunny afternoon than reading your favorite book in the park with a cosy blanket and a mug of warm tea? Take advantage of the desire to cosy up and have branded items like fleece blankets, insulated drinks bottles and travel mugs ready to go.

This time of year may not be cold enough for a large coat and gloves, but it is just chilly enough for a second layer. Zippered jackets, hoodies, sweatshirts and beanie hats are a great way to keep warm. Plus they’re also stylish! Imagine being able to offer a hoodie to someone who left home without a jacket - they’ll certainly remember you and your brand.

Surely, when you think of promotional items, sweets are not the first thing to come to mind. However, that is what makes them the perfect promotional item. The colder weather season is  a time when consumers are more likely to reach for sweet treats, like chocolate, or give them to friends and family as a gift to enjoy.  Not only will branded lollies, wrapped boiled sweets, rock sweets, chocolate bars and boxes of jelly beans be a great gift, they’ll also be a sweet way to get your logo in front of more potential customers.

 The options for promotional products are seemingly endless. At Calver Branding, we can help you with your product selection and tailor your items to your consumers’ needs.