Using Promotional Items to Help Your Clients Get the Most Out of Spring

Every year you search for new and creative ways to ensure your brand remains top-of-mind among clients. Many of you also set aside a budget for brand swag for your employees.

You do this because you know that promotional merchandise is a great way to reach clients and staff right where they are every day. This year, however, “everyday life” has a different meaning.

As such, three clear categories of swag are emerging as favorites for 2021 spring promotional products: home office, self-care, and pandemic-related must-haves. Let’s take a closer look at each category.

Home Office: Become an Invaluable Part of the Work-from-Home Routine

So many of us were sent home to work remotely over the last year, and things aren’t exactly looking better these days. Even back in October, about a quarter of the UK’s workforce was telecommuting, and a significant portion is expected to stay home through 2025. This has led to a considerable shift in corporate thinking.

One thing that hasn’t changed for millions across the nation, though? Starting each workday with a warm beverage and a jolt of caffeine — we’re just going to our own kitchens to get it, now!

You can put your brand right in front of your clients and employees from the moment they wake up with a selection like the Americano Cortado tumbler. This clear glass tumbler is sleek and modern-looking with its silicone grip.

It’s also one of the most cost-effective branding items you can invest in when you factor in how many hours your logo will be directly in your clients’ hands. Try a small, tasteful logo on the grip with an on-brand color combination.

Self-Care: The Motto for 2021 Is “Self-Care Isn’t Selfish”

A quick internet search on the term self-care and article after article will tell you why it isn’t selfish and the endless number of ways you can practice it.

Being cooped up in our houses with the same people for going on a year (no matter how much we adore them) is tough. Alternatively, those of us who have been braving the pandemic alone are going through an equally difficult time.

In either case, it calls for creativity in finding unique ways to maintain mental and physical health. Cheering on your clients and employees through self-care swag can provide them with the motivation they need to step away from their laptops and work on themselves.

One of the most popular ways to do that right now: athleisure wear. You can go with an ultra-hip urban zip hoodie or a super-soft motivational workout tee — the possibilities are endless.

Our key piece of advice? Go with high-quality materials so that your clients and employees will feel pampered and be more likely to wear it everywhere. It’s a win-win for everyone!

Pandemic Must-Haves: Offering PPE Means Accompanying Clients and Employees on Every Trip

Public health plans just now being implemented, frontline healthcare workers tackling vaccination rollout challenges, and new strains of Covid surfacing around the globe. These are all indicators that personal protective equipment (PPE) will remain necessary for the foreseeable future.

Align your brand with the notion of protecting ourselves and each other and your logo will travel with clients and employees wherever they go. From hand sanitizer and packs of wipes to hands-free door openers and heavy-duty face masks, there are a variety of products out there that can be tastefully branded with your name and logo.

Want something a bit more unique for your brand? Some promotional product companies will even help you design custom items. Don’t wait too long, though — Spring is right around the corner.