Networking is an essential aspect of any successful business. Events where you can meet people face to face, shake their hands, and make a genuine connection have been limited in these last couple of years (for reasons we are all-too familiar with), but now we are finally able to meet in-person once again. Of course, you want to send the people you meet away with a gift to remember you by, and it is a great opportunity to include and promote your brand.

 Keep these ideas in mind when selecting the products you will give away.

Most people jot down notes in their smartphones these days, but there are still many who enjoy the use of good old-fashioned pen and paper. Plus, these items are generally put to use right away, maybe even right at your event! Even for those who prefer digital notes, you’ll be hard-pressed to find anyone who will turn down a handy stylus ballpen, A5 notebook, document folder or ringbinder.

No one wants to carry all of their things in their hands. In addition to promoting your brand, a smart conference bag, messenger bag, long handled shopper bag or tote bag can serve as a way to let people be hands-free at your event so that they can really enjoy themselves. Plus, the bag can be used again and again and serve as a constant reminder of you and your product or service.

T-shirts have so many uses - gymwear, sleepwear, or even something quick to throw on as you take your pup out for a walk. It’s an easy, simple, staple product to have at the ready. Bonus points if it is made of super soft, wear-me-all-the-time material!

Although masks are no longer compulsory in the UK, they are still recommended in some settings. A large gathering - like your next marketing event - would be a place in which many patrons may wish to still wear a mask or face covering, use antibacterial wet wipes to clean off any door handles and chairs, or even carry a reusable mug or insulated bottle for their drinks. Offering items like these to visitors  as you greet them will ensure they have everything they need to feel safe while still enjoying the event

Mix things up by giving away an item that no one expects. A pocket torch, phone charging cable, bespoke playing cards, or even a cute soft toy that visitors can take back to their little ones. These are not only creative ways to help people remember you, but they are fun and exciting little gifts - and who doesn’t love a sweet surprise?

There are many options to choose from when selecting the promotional items to include in your next marketing event. You should always tailor your selection to your audience and setting, but these are staples that you can count on to be a success.