Creative Ways to Increase Your Brand Awareness

For many businesses, increasing brand awareness is their number one goal. It is not an easy task but it is a simple one. Here are a few strategies to keep in mind when planning your next campaign.

Invest in Brand Merchandise

Promotional products such as pens, mugs, and notepads, are simple and highly effective ways to get your customers thinking of you. In fact, these products are the ones which consumers have noted to be the most useful promotional items, and ones that have encouraged them to reach out to brands when they are looking for their particular brand or service. You can choose to sell your brand merchandise or use it as a way to show your appreciation for your customers and give them away as a gift. This is a low-cost investment from which you will see tremendous returns.

Make the Most of Influencer Marketing

Word-of-mouth advertising has long been touted as the most effective kind of marketing. People are simply far more likely to make a purchase based on the recommendation of someone they trust. In today’s world, that recommendation can come not only from a friend or family member, but from a person they have never even met! Influencers on YouTube, Podcasts and social media platforms like Instagram and Facebook have built careers around sampling and recommending products to their audience. By partnering with an influencer, you can tap into their established audience and get your brand name and logo in front of more people. The benefits of this type of marketing far outweigh the costs, in my experience.

Leverage Brand Partnerships

Big-name brands have put a great deal of effort into building a trusting relationship with their customers. Think of businesses like LEGO, Cadbury and Samsung - most consumers know these brands which makes them trustworthy and encourages people to continue buying their products. Partnering up with a well-known brand can allow your business to leverage an already established trust that they have built. Even for a small business, a partnership with another already well known local business can work exceptionally well. Things like social media competitions or promotional collaborative videos are simple and highly effective ways to increase your brand awareness.

Engage With Your Customers

Any successful business has a budget set aside for attracting and acquiring new customers. However, existing customers should never be overlooked. Engaging with them through social media, email marketing, and even in-person events makes them feel appreciated and makes them want to continue buying from you. That kind of customer loyalty is what takes brands from small businesses to household names.

There are many creative ways to increase your brand awareness. The next time you are looking to start a new advertising campaign, keep these ideas in mind. .